Everybody wants to buy online printing services. A large majority of businesses look for the lowest price without considering value. The question is which is more important – price or value? Many online printing services offer high prices with deep discounts so it looks like you are getting the cheapest price. They strip the value added services that most people want and add additional charges for upgrades like heavier paper stocks, aqueous, matte or UV coatings and finishes that other online printing services include for free. Some companies don’t even include these services.
They have the online printing services cheapest prices because they have older press that cannot apply coatings.
Don’t be deceived by the lowest price. Be sure to look for what you are getting for your hard earned money. A few online printing services include UV or matte/dull coating on all the card stocks they print. They offer free printing on the backside of business cards and some postcards as well as free upgrades on 14Pt card stock to heavier 16Pt card stock. These online printing services add value to your advertising, sales, marketing and branding collateral without raising the price. The services that offer better value are not always on the first page of Google so they might be a little harder to find. You rarely find gems on the top of the pile but they are out there if you spend some time searching for them. To make sure you are getting the biggest bang for your buck, here are some other features to look for that most businesses want for their top quality business card or postcard. The weight is very important because the card is felt and a quality judgment is instantly made even before the card is looked at. My advice is doing use anything less than 14Pt coated card stock. 16Pt is better but should not cost more. Flimsy card stock of 12pt or lower wears out quickly and bends easily. UV or matte coating protects a card from scratching and scuffing. It also looks and feels more professional. You don’t want your cards to look or feel like they were printed on your office printer.